Danner Launches New Website with Multimedia

Ecommerce is Made Simpler with Improved Product Imagery and Navigation Tools

Source: Danner ~ October 28, 2009
PORTLAND, Ore.--(BUSINESS WIRE)--Danner, a leading provider of premium, branded work and outdoor recreational footwear, announced today that it has recently launched a new website (www.danner.com) which provides improved customer service and enhances the consumers experience with the brand. Danner tells its unique point of view through multimedia, rich imagery, improved navigation and increased user generated content.

Visitors are now rewarded with compelling video and more detailed product imagery throughout the site. “We installed new filtering tools to improve product navigation. Consumers can now find the exact product they’re looking for based on activity, features, climate, color, height and fit. We even thought about the long footed man – making it much faster to find size 15 Danner boots,” says Micah Davis, Ecommerce Manager at Danner Footwear. “The updated look and feel, and site layout is designed to simplify the user experience even though we are featuring more content than ever before.”

Consumer stories detail real-life experience with the product. The featured homepage story is a must read! “Now 29 Years Later I Have Proven My Wife Very Wrong…” Other consumer experiences include “My Danner Boots vs. The Drunk,” “Quality In A Name,” “Second Tour In Iraq” and “Make Or Break My Name.” To experience Danner is to experience a lifetime foot-to-boot relationship. After years upon years of abuse, longtime wearers can avoid tossing their favorite boots into landfills by utilizing Danner’s Recrafting Department located within the Portland, Oregon factory. Many Danner boots can be resoled and reworked to go even further.

Recognizing the importance of trying product on, the new site layout makes it much easier to find a store by city and zip code. Visitors are also given the option to order product direct from Danner with free shipping and free returns within the continental U.S. (does not include AK and HI).

Film and video communicate Danner’s unique hands on approach for crafting higher standards – from hand cutting and grading leather to high quality components and materials such as the Vibram® outsole and GORE-TEX® lining. The HD video, found on the homepage, brilliantly shares the boot maker’s pleasure and pride in craftsmanship. The video can easily be shared by a simple ‘click of the mouse’ via email and social networks on Facebook, Twitter and MySpace.

About Danner
Danner is a wholly owned brand operated by LaCrosse Footwear, Inc. (Nasdaq: BOOT - News). The company’s trusted Danner® and LaCrosse® brands are sold to a network of specialty retailers, sporting goods, online retailers and distributors in the United States, Canada, Europe and Asia. Work customers include people in law enforcement, transportation, mining, oil and gas exploration and extraction, construction, military services and other occupations that require high-performance and protective footwear as a critical tool for the job. Outdoor recreation customers include people active in hunting, hiking, ice fishing and other outdoor recreational activities. For more information about Danner footwear and accessories, please visit our new website at www.danner.com.

Contact:
Danner
Executive VP and CFO
David Carlson,
503-262-0110 ext. 1331
or
Media Relations
Paul Curran,
503-686-8928
pcurran@danner.com